MHM Publishing announced today that the 2008 edition of Heli-Expo in Houston, Texas, would be a landmark show for both it and the helicopter industry.
To start with, the Feb-Mar/Heli-Expo edition of MHM’s flagship publication, Vertical, will be the largest helicopter magazine ever published in the industry. At 136 pages, this massive issue raises the bar on Vertical’s already high standards, and features as many first-hand stories and timely news items as any two issues of its competition.
Said editor-in-chief Mike Reyno, “After the incredible popularity and success of our Dec-Jan training-focused issue, we knew we had to do something special for our Heli-Expo edition.”
Along with the introduction of the most comprehensive magazine issue in helicopter history, MHM will be bringing a substantial contingent of personnel to Houston. The 12-person team will not only ably represent MHM and its four key media brands – Vertical, Vertical911, Vertical Daily News and Vertical Online – it will allow for the most extensive Heli-Expo coverage ever provided by any helicopter publication.
Finally, if that wasn’t enough, MHM will also be introducing the limited-edition North American Civil Helicopter Fleet poster – the only one of its kind in the industry. This unique poster features beautifully drawn recreations of every civil helicopter registered to fly in North America.
“I think these three firsts mark a new milestone for the industry and for all of us at MHM,” said Linda Reyno, publisher. “These types of milestones illustrate the strength of the industry, and the trust the industry has in our brands. We are honored by that confidence and respect, and will continue working to increase the value we provide to everyone that looks to the Vertical brands for trusted and timely insights and information.”
About VERTICAL & MHM Publishing
MHM Publishing is a small, family-run publishing firm employing a core eight-person staff, with more than two dozen contracted, regular contributors. MHM publishes Vertical, Vertical 911, Vertical Daily News and Vertical Online, focusing on the needs of the North American civil helicopter market.
Vertical is not only the leading voice of the civil helicopter industry in North America, it was recognized for its value to the industry when it won HAI’s Excellence in Communication Award at Heli-Expo 2007. Through its online and print versions, Vertical’s publications reach nearly 80,000 readers throughout the world. Vertical, and its sister publication, Vertical 911, are the only magazines in North America committed to delivering stories from the front lines of the helicopter industry, as they happen. From timely news and key insights, to stunning photography and unique stories, its team of contributing editors travel throughout the U.S. and Canada to bring readers the stories that affect their operations.
For more information, please visit Heli-Expo booth#1307 in Houston, Texas, or contact Linda Reyno (linda@www.verticalmag.com) or Mike Reyno (mike@www.verticalmag.com) at 519-748-1591 (toll-free 1-866-834-1114).
