Straight and Level to broadcast live from NBAA

Assent Media + Entertainment Press Release | October 11, 2021

Estimated reading time 4 minutes, 36 seconds.

Assent Media + Entertainment’s hit television program Straight and Level on AWE TV will broadcast live special episodes from the National Business Aviation Association’s Business Aircraft Convention and Exhibition in Las Vegas, Nevada. Straight and Level is traveling to Las Vegas with its live broadcast set and satellite production trucks to highlight key storylines and offer news, expert analysis and in-depth coverage of NBAA-BACE. “Building upon our successful collaboration with The Experimental Aircraft Association during Oshkosh AirVenture 2021, it was a natural fit to marry our live broadcast capabilities with Straight and Level to bring NBAA-BACE to network television,” said W. Hulsey Smith, executive producer and host of Straight and Level. “NBAA’s leadership is truly forward thinking.  These are the same leaders who went out of their way to ensure the entire convention is carbon neutral. They deserve tremendous credit, and we are honored to work hand-in-hand with NBAA to extend the reach of NBAA-BACE via network television.”

Straight and Level is the most watched infotainment aviation program of the last decade and was picked up by AWE TV for a full fall 2021 season and optioned through 2022 for a total of thirty-nine new episodes. The current season is delivering a per episode average total addressable audience of over 1.41MM+ across all distribution platforms.  While the production from NBAA-BACE will be the first ever live episodes of Straight and Level, Assent Media + Entertainment is no stranger to live event production. The media house also produces the Assent Live Private Aircraft Auction series for both streaming and broadcast on AWE TV. “AWE has a track record of multiplatform success, and the success of Straight and Level speaks directly to that strength,” said W. Hulsey Smith, executive producer and host of Straight and Level. “The linear and streaming ecosystem is delivering strategic value for the series, our partners, AWE TV and ultimately fans of Straight and Level who have the freedom to choose how and when they consume our content,” said Charles Herring, president of AWE TV.   

The live broadcasts of Straight and Level from NBAA-BACE are presented by AeroBrigham, a global leader in helicopter completion, maintenance, repair, and overhaul services. AeroBrigham is a family-owned company founded by brothers Danny and David Brigham in Decatur, Texas. 

“From helicopters to bizjets and biplanes, Danny and I have a passion for all aspects of aviation, and our partnership with Straight and Level allows us to share the wonder of flight with people of all ages,” said David Brigham, co-founder of AeroBrigham. AeroBrigham signed a multi-year commitment to be one of the presenting partners for Straight and Level during series development.

“If we inspire just one child to learn to fly, or even do well in school in hopes of joining the industry, consider our partnership with Straight and Level a success. Aviation has been a blessing in our life, and we want to pay it forward for the next generation,” said Danny Brigham, co-founder of AeroBrigham.   

“I have known David for the better part of fifteen years. We met about the time he founded United Rotorcraft with one little toolbox and an empty hangar. David built and grew that business, and then sold it to a public company. Success changes many people but not David Brigham. His dedication to his clients, to perfection in the AeroBrigham hangars, and to the industry has never wavered. Not once,” said Smith  

This press release was prepared and distributed by Assent Media + Entertainment.

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