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The latest in a long line of corporate tie-ups for U.K. helicopter-hire specialist Charter-A Ltd has taken off with Deliveroo launching Europe’s highest restaurant – the Roocopter dining experience in London.
Surrey-based Charter-A Ltd is providing and piloting the Leonardo AW109 helicopter, which has been fully wrapped in Deliveroo’s teal-colored branding and transformed into Roocopter One, the capital’s hottest new dining venue.
Charter-A Ltd flies Roocoptor to 1,000 feet, almost double the height of its nearest competitor, The City’s Duck and Waffle (574 ft). Deliveroo has offset the carbon to ensure the environmental impact is low.
The first day of flights in Roocopter One sold out in just a few hours, with 48 passengers enjoying breakfast, lunch and dinner from eateries including Five Guys, Wagamama, Chipotle, BabaBoom and Joe Public.
The Civil Aviation Authority (CAA) has agreed to Charter-A Ltd hiding the helicopter’s registration number so that the Deliveroo branding is given maximum visibility as it streaks across the London skyline.
Mark Zaiger, Charter-A Ltd’s owner, said: “From the moment they first approached us, Deliveroo have been amazing to work with. They are a young team and incredibly creative, and it has been fascinating to see the campaign from first thoughts to flight.